Can you measure the results of your test? or measure the performance of the test(s) asked? In addition to limitations in the creation and display of changes in the test, you must also ensure that you can identify important and accurate measurement. In general, the more it proves the point of transaction, the harder it is to identify and isolate a sense of reliable performance measures. Offers pages, product pages and shopping carts are the most frequently tested because it is easier to measure results and outcomes often directly related to income or driving without the subsequent influence of external factors.
As you move away from its home page, category pages (e-commerce) or pages of information, you must become reliable indicators of intermediate metrics, usually with click-through rate to a page or pages you want. You should still bill of sale or lead, but they are not to confuse anyone, so give me an explanation so far for the second time. Suffice it to say that things are complicated, the tests for the most part so thin metric the most immediate way. Despite the challenges, you should not be postponed in the realms of split testing. In fact, now that you understand the challenges, the chances of success go down. Go out and make full use of the site.
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Wednesday 29 September 2010
Friday 10 September 2010
Localised searching
Depending what kind of website you have, it may be more appropriate to optimise it for localised search terms, these are the words which people are looking for, but specific to your town, county or country.
As an example if you sell tables, there is no point having a website target scotland, if you are actually based in the south west of England, as people buying tables, unless they are planning to order online, which is probably quite uncommon as they will probably want to see it first, will tend to go to have a look in person, so it's important that you are physically quite close by.
So when you optimise, it's always good to get some of those local terms in too, add town names, such as Swindon and Newbury (if that's where you are based) and counties, such as Wiltshire or Berkshire too, as many people will look a bit further afield than just the town in which they live.
If you need a company to do this type of work for you, make sure it's a local company, as they will already have optimised companies websites in the local region, and may have a few techniques already, so search for seo wiltshire or uk seo company at the very least, then you know you will be working with someone who knows your region.
As an example if you sell tables, there is no point having a website target scotland, if you are actually based in the south west of England, as people buying tables, unless they are planning to order online, which is probably quite uncommon as they will probably want to see it first, will tend to go to have a look in person, so it's important that you are physically quite close by.
So when you optimise, it's always good to get some of those local terms in too, add town names, such as Swindon and Newbury (if that's where you are based) and counties, such as Wiltshire or Berkshire too, as many people will look a bit further afield than just the town in which they live.
If you need a company to do this type of work for you, make sure it's a local company, as they will already have optimised companies websites in the local region, and may have a few techniques already, so search for seo wiltshire or uk seo company at the very least, then you know you will be working with someone who knows your region.
Friday 30 July 2010
Do forum profiles help?
I'm not sure about the answer, so I'm going to set a link up to a couple and see if the get indexed. theres one here http://forums.malwarebytes.org/index.php?showuser=47893 and another one here http://forums.techguy.org/members/614043-steve_gts.html so I can see if once they are indexed I can find them in my webmaster tools, I'll do an update once I have a definitive answer.
Thursday 15 July 2010
BT are at it now too
BT are probably the largest company ever to begin to sell S.E.O and Pay per click services. Their S.E.O packages include almost all of the things you would expect to get with a basic S.E.O pack, with the option one for £74.99 a month + a £100 setup charge you get : * Keyword selection * All-embracing web site audit * Suggestions document * In depth phone consultation * Unlimited e-mail access to online promoting experts * Google Site Map production and provision for upload * Monthly S.E.O reports position reporting * Best practice S.E.O paperwork & guides the single thing that is missing is link building, however links are discussed in their option 2 package which costs £349.99 every month + £100 set-up : * all of the features of Option one and : * Unlimited 0800 phone-based support * Link building thru three bespoke articles ( monthly ) * Index submissions to up to fifty focused directories * Augmented reporting * Boosted reporting of keywords & rival link research That doesn't sound too bad, it might go either way I think dependent on the standard of the articles they're making and the standard of the web directories and article directory sites they're submitting to. For an analogous price we are going to include submissions to all the best paid directories like BOTW and Yahoo and so on.
If they're just submitting to the free ones then there is less likelihood of your links getting authorized and sticking around.
If they're just submitting to the free ones then there is less likelihood of your links getting authorized and sticking around.
Tuesday 13 July 2010
SEO Devizes
Search site Optimization or S.E.O is a mixture of different online marketing systems to boost your business internet sites search site Positioning. A selection of enterprises in Devizes rely on us for their search website Optimization and online marketing System . We use a selection of moral techniques including : * Keyword discovery and research * On-Page search site Optimization and content idea * Competitor site research * Link building campaigns and management * Email selling * Ongoing monitoring and fine tuning to keep positioning A successful promotional campaign must be based on understanding your purchasers. We do not target to attempt to teach you info that you might already know, we simply wish to invoke your inspiration and get you thinking more like your clients. A good web marketing package will pay for itself and get traffic into your site and boost your sales activities. For seo devizes there is only one choice so give us a call.
We can help you to reach your patrons and offer you the auto to ramp up sales. If you want more traffic thru your site and need assistance, or use our make contact with us form. About Devizes Situated in the heart of the Wiltshire countryside, Devizes is a significant market city with a colorful medieval past.
The town enjoys a rich heritage of fine Georgian homes and a 19th century castle built on the location of a Norman stronghold. Devizes has boasted a castle for one thousand years, though the present building is of a rather more up to date period and is privately held. In the Middle Ages it was actually the scene of siege and carnage as Queen Matilda fought to keep her English crown. If you'd like additional information click now.
We can help you to reach your patrons and offer you the auto to ramp up sales. If you want more traffic thru your site and need assistance, or use our make contact with us form. About Devizes Situated in the heart of the Wiltshire countryside, Devizes is a significant market city with a colorful medieval past.
The town enjoys a rich heritage of fine Georgian homes and a 19th century castle built on the location of a Norman stronghold. Devizes has boasted a castle for one thousand years, though the present building is of a rather more up to date period and is privately held. In the Middle Ages it was actually the scene of siege and carnage as Queen Matilda fought to keep her English crown. If you'd like additional information click now.
Thursday 8 July 2010
Mayday Update
Often a Google algorithm change is important enough that even those that don't spend lots of time targeting the procedures notice it. That looks to be the case with what those debating it at Web designer World have named Mayday.
Last week at Google I / O, I was on a panel with Googler Matt Cutts who announced, when asked during QA, this is an algorithmic change in Google, attempting to find better quality sites to surface for long tail questions. It went thru powerful testing and isn't going to be rolled back. I asked Google for more specifics and they said to me that it was a rankings change, not a crawling or indexing change, which appears to suggest that sites getting less traffic still have their pages indexed, but some of those pages are now not ranking as highly as before. Based mostly on Matt's comment, this change impacts long tail traffic, which typically is from longer questions that few folks search for individually, but in aggregate can supply a major percentage of traffic. This change appears to have basically impacted very big sites with item pages that do not have many individual links into them, might be a couple of clicks from the index page, and may not have significant unique and value-added content on them. As an example, ecommerce sites frequently have this structure. The individual product pages are not very likely to attract external links and the great majority of the content may be brought in from a manufacturer database. Naturally, as with any change that ends in a traffic hit for some sites, other sites experience the opposite. Based totally on Matt's comment at Google I / O, the pages that are now ranking satisfactorily for these long tail questions are from better quality sites ( or maybe are better quality pages ). My complete rumination is that maybe the importance routines have been changed a bit. Before, pages that did not have top quality signals might still rank well if they'd high significance signals. And maybe now, those high significance signals do not have as much weight in ranking if the page does not have the right quality signals. What's a site controller to do? It can be hard to create pressing content and attract links to these sorts of pages. My best suggestion to people who have been hit by this is to isolate a group of questions that the site now is getting less traffic and take a look at the search results to see what pages are ranking instead. What qualities have they got which make them seen as valuable? For example, I haven't any way to know how amazon.com has fared in this update, but they have done a reasonably good job of making individual item pages with copied content from manufacturer's databases unique and animating by the addition of content like of user reviews.
They have set up a reasonably tough internal linking ( and anchor text ) structure with stuff like advocated items and lists. And they attract external links with features eg the my favourites widget.
Last week at Google I / O, I was on a panel with Googler Matt Cutts who announced, when asked during QA, this is an algorithmic change in Google, attempting to find better quality sites to surface for long tail questions. It went thru powerful testing and isn't going to be rolled back. I asked Google for more specifics and they said to me that it was a rankings change, not a crawling or indexing change, which appears to suggest that sites getting less traffic still have their pages indexed, but some of those pages are now not ranking as highly as before. Based mostly on Matt's comment, this change impacts long tail traffic, which typically is from longer questions that few folks search for individually, but in aggregate can supply a major percentage of traffic. This change appears to have basically impacted very big sites with item pages that do not have many individual links into them, might be a couple of clicks from the index page, and may not have significant unique and value-added content on them. As an example, ecommerce sites frequently have this structure. The individual product pages are not very likely to attract external links and the great majority of the content may be brought in from a manufacturer database. Naturally, as with any change that ends in a traffic hit for some sites, other sites experience the opposite. Based totally on Matt's comment at Google I / O, the pages that are now ranking satisfactorily for these long tail questions are from better quality sites ( or maybe are better quality pages ). My complete rumination is that maybe the importance routines have been changed a bit. Before, pages that did not have top quality signals might still rank well if they'd high significance signals. And maybe now, those high significance signals do not have as much weight in ranking if the page does not have the right quality signals. What's a site controller to do? It can be hard to create pressing content and attract links to these sorts of pages. My best suggestion to people who have been hit by this is to isolate a group of questions that the site now is getting less traffic and take a look at the search results to see what pages are ranking instead. What qualities have they got which make them seen as valuable? For example, I haven't any way to know how amazon.com has fared in this update, but they have done a reasonably good job of making individual item pages with copied content from manufacturer's databases unique and animating by the addition of content like of user reviews.
They have set up a reasonably tough internal linking ( and anchor text ) structure with stuff like advocated items and lists. And they attract external links with features eg the my favourites widget.
Monday 5 July 2010
Optimising a Blog
Get Your Blog Listed by main search engines Add Your Blog to Yahoo and Submit your Sitemap Getting listed in the top search engines is a must if you'd like to get traffic from search sites. I wrote a couple of in depth articles about the way to add a sitemap to main search engines and the way to add your blog to Google, Yahoo and MSN so I won't repeat myself.
Follow these articles for step-by-step walkthroughs Optimise Your Blogger Post Titles big search engines lend lots of weight to titles so it's really important that you craft your post titles meticulously. To optimise your post titles make them keyphrase heavy and make sure the title obviously explains what the blog post is about.
Try and put your keywords at the start of your title for most satisfactory results and avoid repeating your keywords in the title.
Avoid long titles as Google only displays about sixty five characters in the search results anyhow. Title tags are vital if your Blogger blog is to draw in traffic and rank in search website results. On your blog home page the blog title appears between the title tags while on every individual post page it's the name of the draft itself. While the title tags themselves are unseen by the visitor to your blog they're read when search websites crawl your blog. Search websites use title tags to display your post title as a title in search site results. Search websites also display an outline of the tract either by removing it from the post content generally by picking up the 1st 150 characters of your post or by reading the meta outline of the post if one exists. Meta outlines can be made for individual posts in Blogger to good effect. Make outlines unique for each post and guarantee they contain your target keywords and key phrases to inspire search engines to extract pieces from them. To learn more about adding a meta outline to an individual post please see my article Adding Meta Tags to Blogger Blogspot Blog for Better S.E.O .
Follow these articles for step-by-step walkthroughs Optimise Your Blogger Post Titles big search engines lend lots of weight to titles so it's really important that you craft your post titles meticulously. To optimise your post titles make them keyphrase heavy and make sure the title obviously explains what the blog post is about.
Try and put your keywords at the start of your title for most satisfactory results and avoid repeating your keywords in the title.
Avoid long titles as Google only displays about sixty five characters in the search results anyhow. Title tags are vital if your Blogger blog is to draw in traffic and rank in search website results. On your blog home page the blog title appears between the title tags while on every individual post page it's the name of the draft itself. While the title tags themselves are unseen by the visitor to your blog they're read when search websites crawl your blog. Search websites use title tags to display your post title as a title in search site results. Search websites also display an outline of the tract either by removing it from the post content generally by picking up the 1st 150 characters of your post or by reading the meta outline of the post if one exists. Meta outlines can be made for individual posts in Blogger to good effect. Make outlines unique for each post and guarantee they contain your target keywords and key phrases to inspire search engines to extract pieces from them. To learn more about adding a meta outline to an individual post please see my article Adding Meta Tags to Blogger Blogspot Blog for Better S.E.O .
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