It's a good idea before you start to optimise a website, to do some serious keyword research. Imagine if you didn't, you could spend days or even weeks of your own time, or even worse, paying for someone else time, to then realise that there is either no traffic for that search term, or even that the competition is so high, that you have no chance of appearing for that search term for months or years.
The easiest way to do seo keyword research is to use the free Google ad words research tool, this will tell you how much competition there is for your keyword, and associated ones, along with how many internet users are searching for those terms every month.
It even tells you if the trend is up or down for number of searches.
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