Wednesday 29 September 2010

Split Testing

Can you measure the results of your test? or measure the performance of the test(s) asked? In addition to limitations in the creation and display of changes in the test, you must also ensure that you can identify important and accurate measurement. In general, the more it proves the point of transaction, the harder it is to identify and isolate a sense of reliable performance measures. Offers pages, product pages and shopping carts are the most frequently tested because it is easier to measure results and outcomes often directly related to income or driving without the subsequent influence of external factors.

As you move away from its home page, category pages (e-commerce) or pages of information, you must become reliable indicators of intermediate metrics, usually with click-through rate to a page or pages you want. You should still bill of sale or lead, but they are not to confuse anyone, so give me an explanation so far for the second time. Suffice it to say that things are complicated, the tests for the most part so thin metric the most immediate way. Despite the challenges, you should not be postponed in the realms of split testing. In fact, now that you understand the challenges, the chances of success go down. Go out and make full use of the site.

Friday 10 September 2010

Localised searching

Depending what kind of website you have, it may be more appropriate to optimise it for localised search terms, these are the words which people are looking for, but specific to your town, county or country.

As an example if you sell tables, there is no point having a website target scotland, if you are actually based in the south west of England, as people buying tables, unless they are planning to order online, which is probably quite uncommon as they will probably want to see it first, will tend to go to have a look in person, so it's important that you are physically quite close by.

So when you optimise, it's always good to get some of those local terms in too, add town names, such as Swindon and Newbury (if that's where you are based) and counties, such as Wiltshire or Berkshire too, as many people will look a bit further afield than just the town in which they live.

If you need a company to do this type of work for you, make sure it's a local company, as they will already have optimised companies websites in the local region, and may have a few techniques already, so search for seo wiltshire or uk seo company at the very least, then you know you will be working with someone who knows your region.