Localised searching

Depending what kind of website you have, it may be more appropriate to optimise it for localised search terms, these are the words which people are looking for, but specific to your town, county or country.

As an example if you sell tables, there is no point having a website target scotland, if you are actually based in the south west of England, as people buying tables, unless they are planning to order online, which is probably quite uncommon as they will probably want to see it first, will tend to go to have a look in person, so it's important that you are physically quite close by.

So when you optimise, it's always good to get some of those local terms in too, add town names, such as Swindon and Newbury (if that's where you are based) and counties, such as Wiltshire or Berkshire too, as many people will look a bit further afield than just the town in which they live.

If you need a company to do this type of work for you, make sure it's a local company, as they will already have optimised companies websites in the local region, and may have a few techniques already, so search for seo wiltshire or uk seo company at the very least, then you know you will be working with someone who knows your region.