Wednesday 29 September 2010

Split Testing

Can you measure the results of your test? or measure the performance of the test(s) asked? In addition to limitations in the creation and display of changes in the test, you must also ensure that you can identify important and accurate measurement. In general, the more it proves the point of transaction, the harder it is to identify and isolate a sense of reliable performance measures. Offers pages, product pages and shopping carts are the most frequently tested because it is easier to measure results and outcomes often directly related to income or driving without the subsequent influence of external factors.

As you move away from its home page, category pages (e-commerce) or pages of information, you must become reliable indicators of intermediate metrics, usually with click-through rate to a page or pages you want. You should still bill of sale or lead, but they are not to confuse anyone, so give me an explanation so far for the second time. Suffice it to say that things are complicated, the tests for the most part so thin metric the most immediate way. Despite the challenges, you should not be postponed in the realms of split testing. In fact, now that you understand the challenges, the chances of success go down. Go out and make full use of the site.

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